Reason behind Flipkart takes U-turn on app-only strategy & Launches Flipkart Lite

Reason behind Flipkart takes U-turn on app-only strategy & Launches Flipkart Lite

A couple of months back, it was all over the place. Everyone was discussing about it. Be it tech websites or blogs or newspapers or News Channels, all these primary sources debated on the information dispersed that Flipkart, one of the most sorted and trusted online shopping portals, was all geared up for app-only and quit desktop version. Does foraying into an app-only format make sense? It was debated all over with mixed reactions and feedbacks.

App-only: New face of e-commerce

There are no two opinions saying that the Internet usage has increased manifold in the recent past in the country. Ditto the consumption of smartphones. According to reports, Flipkart is getting 70-75% of its total traffic from its mobile app. This was the primary and the most obvious reason behind the idea. Majority of population in India access the internet through smartphones. Yes, we agree that most of the population in India spend their time using their smartphones. Installing an App is always a help. Smartphones is the new face of e-commerce in the near future. Undoubtedly. You can get prompt and immediate alerts and offers on the go. Whether you are vacationing or you are watching a much awaited movie in the cinema hall, you will get best deals and offers instantly on your smartphone.

Revamped mobile version "Flipkart Lite"

Flipkart did the same with Myntra after acquiring it. As per the announcement made, Flipkart should have gone app-only shopping website by September this year, but it did not happen (so far). Moreover, Flipkart has now re-launched their old mobile site in a new bottle and named it ‘Flipkart Lite’. It will be accessible only via Google Chrome on Android phones. Why Now? What made them to do so? Are they planning to shelve their app-only platform idea? Let's put a light on it. But before going any further, it is necessary to understand why they chose only app based platform keeping in mind the stiff competition from other online shopping portals in India.

Instead of going app-only, Flipkart has now reframed its old picture and tried to give it a better and richer look. Recent reports suggest that Flipkart’s new mobile version is built with Google’s input. Google has been trying crawling mobile sites but could not do so effectively. This renovation comes with some cool features - option to add the Flipkart Lite page to the homescreen on chrome for better accessibility.

Switching back to m-version. Why?

For beginners, who just started using smartphones (especially middle aged people), it would be so difficult for them to surf and buy products using apps. Limited storage space and continuous internet data consumption - these two smartphone problems usually faced by most of the smartphone using population. Such problems will be solved with the site's mobile version. A smartphone user can access to the mobile site as per its convenience and with limited data consumption.

After converting Myntra into app-only format, the company witnessed the dip of 10% in their next sales figures. It is evident that there are chunks of people in India who still wants to buy products online using laptops or desktop. Browsing through desktop and laptop helps you making better buying decision. Thanks to bigger screen and better image quality. Flipkart has 25% of its total consumers are still using traditional ways to shop online - Computers. Taking a risk of losing 25% of sales is a nightmare for any company.

We understand and agree that a smartphone user (or an App) user can get prompt push notifications, customized offers. But restricting online shoppers to just apps is too risky.


Note: If you are looking for flipkart coupons & offers which are valid on desktop, Flipkart-Lite & Mobile App, here is list of all offer: http://33coupons.in/flipkart-today-offers.

What’s New on the iPhone 6S

What’s New on the iPhone 6S

Image Source http://goo.gl/XNosfH 

The latest Apple product is being released, and Mac lovers have been lining up to get their hands on the iPhone 6s. So what makes this product so special? Besides the expected software updates and advanced Touch ID, faster 4G and Wi-Fi connections, a sleeker design with a rose gold finish and of course iOS9; what are some of the new features that iPhone-fanatics can look forward to? Since Bend-gate there have been speculations regarding just how durable the latest iPhone will be. Apple have addressed this and have engineered a new alloy of 7000 Series aluminium, the same used in the aerospace industry, to ensure your phone won’t bend in your pocket. But that’s not all they have to offer.

See some of the top new specs below:

3D Touch

This is perhaps the most exciting of the new features of the iPhone 6S. This revolutionary technology combines software and hardware to bring a new dimension of functionality to using your phone. As well as the now familiar touch gestures like Tap, Swipe and Pinch, 3D Touch introduces what Apple refers to as “Peek and Pop”. Basically, with 3D Touch your phone registers how much pressure you put on your screen. If you select an icon/message/web page, it will open or Peek out; so you get an idea of what it contains. If you want to go into that web page or message you just have to press a little harder and it will “Pop” open. It also enables the user to make even shorter shortcuts to the camera, messaging and map apps from the home screen. Seeing Apples iPhone 6S in action, it appears to be a sleek transition and one which makes the phone that bit more covetable to this tech-loving writer.

Breath-taking New Camera

The camera in the iPhone 6S has 12 megapixels and the shots it takes are absolutely stunning. It’s clearer than my own vision. Apple claims that a camera this good won’t need re-touches or filters on photos – although I doubt that will stop all the Instagrammers out there. If anything, this will just step up their game. The new iPhone can also take videos four times 1080p meaning your videos will look like something from the silver screen, in the palm of your hand.

Do you take a lot of selfies? The front facing camera – for Facetiming and selfie-taking – is high definition 5 megapixels. All the better to see yourself with. The iPhone 6S also has a new function: Retina Flash, a flash three times brighter than the previous generation. This, combined with Apple’s True Tone Tech, allows you to have perfectly lit selfies no matter where you’re taking the photo. 

Live Photos

As well as having a crisp and clearer shot, the iPhone 6S also enables the user to take Live Photos, literally capturing a moment in time just before and after you take the photo, with movement and sound. Like sleeker gifs if you will. You can activate the live photos simply by selecting a photo and you can also view them on your other Apple devices, and share them around.

Computer-Like Performance

The iPhone 6s is run by a 64-bit A9 chip. This chip empowers the iPhone 6S which 70% faster CPU (than the previous iPhone) and 90% GPU; meaning you can enjoy games, apps and videos with far better results. Apple goes for far as to say that it is as immersive as playing a video-game on your desktop or game console.

So, will you be lining up with the rest of them to get this beauty?



Authors Bio:
Orlaith Costello writes for The PC Doctor, a fan of all things tech-related, she’s had a keen interest in IT and programming since the age of 8. Nurtured from a young age she has shares her opinions on IT news, smartphones, apps, or Google’s latest updates.

Guest Posting - How Can They Affect With The Growth Of Your Business

Guest Posting - How Can They Affect With The Growth Of Your Business

When you create a website for your company or business or even a store, your main goal is to create enough traffic to your webpage. Instead of trying to create a wonderful online page without any help, taking assistance from the guest bloggers will be the best way to enhance the traffic to your website.

There are many benefits from opting for guest blogging that are listed below.

Helps you with Establishing Credibility and Expertise

The products that are promoted on your website will usually be frowned upon, if it is not advertised in the right manner. Hence, it becomes necessary that you share its incredible features and other such useful information with your audience, instead of sticking with a product promotional tone.

Since the blogs will be from someone who is from the outer circle of your advertising department, their main focus will be to use the right tone that can grab the attention of the visitors. Hence, they focus on using right pitch, which might not generate enough advertisement at the beginning weeks, but can guarantee with leaving behind strong impression on every visitor approaching your website.

Right tone in the blogs and promotional articles about any product is the best way to stay fresh for longer months in the mind of your target customers. This might even enhance the chances of making your product, the most opted one in the market.

Helps your Products with Creating Right Backlinks, and In-turn Enhances Search Rankings

The main focus of any best known SEO strategy is to increase the ranking in the list of most visited links, in any search tool. The more your website gets inbound links with excellent information, the higher the ranking of your search engine reaches in the list.

Usage of right keywords is the main source of generating traffic. With the help of internal links and a garnish of some short bio, the guest post can surely create the right type of “anchor text”, as required in guiding the visitors directly to your website. With the increase of shared guest posts related to your product in your blog, you can expect some blogs that wish to back link with your webpage.

Helps to Enhance the Audience Circle for your Product

With the help of guest blogs, you can easily visit the website of other site’s audience. The right tone usage in the guest blogs can guarantee with making your website visible to almost every visitor, looking for similar kind of products.

You can find many website that welcomes millions of visitors almost all the times. By using such web links as the source, you can generate enough traffic, with constant introduction of something new to learn about your product. Always remember that using the same information or advertising blog in all websites might even reduce the number of visits to your webpage.

Helps you with Enhancing Industry Connections

The best way to generate higher traffic is not only to buy guest posts, but also to keep connections with the other industries. Appearance of such blogs in some well reputed bloggers site has its own way of making your product famous.

The New Apple Pencil Sketches New Shade on an Old Idea

The New Apple Pencil Sketches New Shade on an Old Idea

The Apple Pencil is upon us. While it's not a new concept, it does deserve a more in-depth look at its features and abilities. It's essentially a stylus for the iPad, and it's introduction is a bit shocking to followers of Apple products. Steve Jobs is well-known for stating his disinterest in creating a stylus of the iPad. He routinely pointed out that your finger was the best pointing device. With the new CEO of Apple Tim Cook taking the reigns, it seems some big changes are coming to Apple products. If you take a closer look, you'll find there are actually several features that make this pencil a really good idea.

It Enhances Precision

Your finger is convenient, and it worked well with the iPad when it was in its infancy. However, as the technology has improved and app developers are creating new technology, it's become necessary to introduce a more precise pointing mechanism. Of course, it wouldn't be an Apple product if it didn't do something other products can't do. The Apple Pencil detects position, force and tilt. The pencil should act as a catalyst for app developers to start making apps that take full advantage of the stylus. It can also use your iPad to keep itself charged when you're not using it.

How It's Made

The Apple Pencil is made to work with your iPad software. A stylus that you can buy in the store uses passive technology. They are just replacements for your fingers. It much the same way as checkweighers work, the Apple Pencil can sense the amount of pressure you are using. The Apple Pencil and the display are two parts of the same device. The Apple Pencil works with the technology of the display to use both pressure and angle sensing. It's made to work only with the iPad, so you can't use this device with other systems. The device offers very little lag, it connects quickly and it automatically charges when you're not using it. For it to work properly, most of the touchscreen has to be able to sense hand pressure and differentiate it from the Apple Pencil.

It Annotates Better

When Apple demoed the new Apple Pencil, they invited a representative from Microsoft on stage. The purpose was to demonstrate how the pen worked in Microsoft Office. The representative demonstrated how items can be circled in documents, and shapes can be drawn directly on PowerPoint slides. Once the objects are drawn, they can be easily converted into graphic objects for placement anywhere in the document. Overall, the stylus worked very well and seemed to make the process of editing documents much more productive.

It Draws Better

One of the issues many users report with using a stylus, is that the image doesn't appear on the screen instantly. With the Apple Pencil, when you draw something it appears instantly. This is a crucial step forward that makes it an ideal object for artists who work in graphic design. The ability to detect pressure, force and tilt will enhance shading and dimension in graphics. It works well in Adobe Photoshop FX, and it should also find its way into several other applications that are useful for graphic design.

The question of why Apple would decide to design a stylus after all these years is an important one. It seems that the stylus will appeal mostly to graphic designers and business professionals who need to mark up their documents on the go. The stylus won't work with the iPhone, and it's likely going to require you to purchase a new iPad to get the functionality. This device should help to spur new iPad purchases, and Apple can continue to raise the bar on future incarnations to make it even more feature-rich. It offers a more life-like experience than when using other stylus products. Ultimately, the new Apple Pencil works much more like a real pencil.

Evolution Of The Office (Then/Now)

Evolution Of The Office (Then/Now)

We take going to work at the office everyday for granted but do you ever stop to think just how much office life has changed over the years?

This infographic by Smart PA is full of facts and visuals with key dates in history that have changed the business world allowing it to grow and develop at a faster rate then ever before. From telephones and computers being introduced to air conditioning and video conferencing. We wonder what the future may hold for office life going forward….

Why Cabs Are Slowly Replacing Auto Rickshaws in India?

Why Cabs Are Slowly Replacing Auto Rickshaws in India?

In the last few years, large cab companies have popped up across the country. Meeru and Dot cabs were some of the first few to be launched on a large scale. Back then, the cab service was too costly and only a handful of people were using it. But now, with cab companies like Uber and Ola, there’s a slight chance that cab companies will slowly erase the Auto Rickshaw concept from India. Here why.

Price

One thing stopping people from using cabs so easily was the obscene rates they charged passengers. But today that has changed. With the coming of new cab companies, some cabs have even become cheaper than autos! Now tell me why in the world would you travel in an auto when you can have a comfortable ride at such a cheap price.
 

Comfort

Cabs have air conditioning, proper seats, speed and a smooth ride. Ever since cab companies are offering such low rates, it became hard to justify why one should travel in an auto. When you can have such a smooth and comfortable ride at such low rates, cabs are the perfect mode of transport for anybody. This difference has already effected auto rickshaw drivers negatively as their previous customers are slowly shifting to cabs.
 

Free ride concept

Cab companies have a unique ability of offering free rides for their customers. Ola cabs coupons and Uber promo code have become a rage in urban cities. People use these and ride around at discounted rates. Sometimes these coupon codes even give free rides which is really making people to prefer using cabs. Discounts and free rides are not something auto rickshaws can offer. This way cabs have an upper hand.

Convenience

Using cabs is always more convenient than autos. You can book a ride in advance and expect it to come on time. Cabs are also available in abundance today. So you can even book a cab on the spot and track it over their app. Another unique feature is how drivers are equipped with GPS devices. That way, even if you don’t know the way, the driver can find it over the GPS and take you to your destination.

So it is quite clear, cabs are a much better option than auto rickshaws. The only thing holding them back is the awareness of their service. The more people realize the advantages, the less they will use autos.




Author Bio:
Sravanthi is an employee at GrabOn.in. She is an avid reader and writer too, and has good experience in blogging. She loves to pen down her thoughts on a wide range of topics. You can spot her blog postings on a large number of blogs and websites.

Flash Storage And Modern Businesses: Why It Works

Flash Storage And Modern Businesses: Why It Works

Flash storage is the wave of the future for computers, mobile phones, notebooks, laptops and powerful business computer systems. Many businesses are transitioning to flash storage from their basic storage systems and hard drives. However, some business owners are still confused about flash storage and how it works in terms of network storage and business efficiency. The following can explain some of the benefits of flash storage as well as a brief description of what flash storage is.

What Is Flash Storage for a Business?

All businesses have a family of computers in it at some place. Those computers have storage systems for files, pictures, documents, music, projects, applications and the like. Flash memory is different from RAM or random access memory. RAM is the computer’s main storage system. Flash memory is a separate storage system that does not need power to it to operate. Use of flash memory is inexpensive as compared to conventional memory. Units that have flash memory can go through the booting process without ever causing the hard drive to spin. RAM requires constant power to it, and it is highly expensive.

How Flash Memory Is Designed

A flash storage system is a small unit with a memory chip and a flash controller. The chip is the part of the system that stores the data while the controller works in harmony with the RAM cache. The cache is what buffers the data that is going in and out of the memory chips, and the buffering enhances the speed and performance of the memory.

Flash is becoming more prevalent than conventional storage systems is. Business and individuals are turning to products that have flash memory because of the benefits that they are experiencing with data storage and network storage.

The following are a few reasons that flash memory is quickly replacing hard drives:

Less Power Consumption

 

Flash drives have no mechanical parts that move around, so they automatically consume less power than a conventional memory unit. In fact, a unit with flash memory will use 50 percent less power than a unit that has a conventional memory system will use. Additionally, flash drives provide unlimited access to files. Flash units have no limitations on them, so they can find files milliseconds faster than units that do not have flash can.

Data Center Compactness

Many of today’s small units have completely abandoned hard drives and moved to flash memory because of the compactness that they provide.

Overall Cost Effectiveness

One of the best features of flash storage is that it can save a business money. Switching to flash storage can make a business environment more secure, as well.

An interested business representative can contact a reliable provider to discuss the available options for flash storage and network storage. The person can help connect the business owner with solutions that can increase capacity and performance. Smart technology solutions are available for businesses of every sizes. Providers are on standby to assist a business that wants to grow and mature with the ever-advancing technology.



Author Bio:
Katrina racks them in for the market leader of custom racking products at Rack Solutions - visit us today.